Tissue Products Market Is Anticipated To Witness High Growth Owing To Increasing Demand For Hygienic Products

https://www.coherentmarketinsights.com/market-insight/tissue-products-market-1394
Tissue Products Market 


The tissue products market comprises a wide range of hygienic paper products such as toilet paper, kitchen &table napkins, facial tissues, handkerchiefs, and sanitary towels. Tissue papers provide hygiene, softness, and absorbency along with convenience. The growth in awareness about health and sanitation is fueling the demand for tissue products across the globe. The global tissue products industry has witnessed tremendous growth over the years owing to rapid urbanization, increasing disposable income, and changing lifestyle in emerging economies. The growing population is leading to higher consumer spending on hygiene and sanitary products.

The Global tissue products market is estimated to be valued at US$ 22.73 Bn  in 2024 and is expected to exhibit a CAGR of 14%  over the forecast period 2024 to 2030.

Key Takeaways
Key players operating in the tissue products market are Tracelink Inc., Adents International, Seidenader Maschinenbau Gmbh., Axway Software Sa, Siemens Ag, Mettler Toledo International Inc., Robert Bosch Gmbh, and Optel Group. These players are focusing on new product launches, partnerships, and mergers & acquisitions to expand their global reach.

Growing health awareness is encouraging the adoption of hygienic tissue products across all income groups. Rising per capita income in developing countries is enabling customers to spend more on premium hygienic products. Tissue product manufacturers are introducing innovative packaging solutions and offering a variety of pack sizes to cater to evolving customer needs.

North America is expected to continue dominating the global Tissue Products Market Size during the forecast period. However, Asia Pacific is anticipated to witness the fastest growth owing to rapid economic development, rising living standards, growing population, and increasing awareness about health and hygiene. Key players are expanding their manufacturing facilities in Asia Pacific to tap the vast potential offered by China, India, and other developing countries.

Market Drivers
The increasing global population coupled with rising disposable income is the key driver leading to the growth of the tissue products market. Rapid urbanization in developing countries is generating higher demand for tissue products from households and commercial establishments like hotels, restaurants, shops, and offices. Growing health awareness and easy availability of tissue papers through diverse distribution channels including supermarkets, hypermarkets, convenience stores, and online retailing are propelling the market's expansion.

Market Restrain
Volatility in the prices of raw materials like wood pulp, virgin and recycled fibers used for manufacturing tissue papers can hamper the industry's profitability. Strict government regulations regarding deforestation as well as environmental concerns related to paper waste disposal mayalso restrict the market growth.


Segment Analysis
The tissue products market can be segmented into toilet paper, tissue towels and napkins, facial tissues and others. Toilet paper dominates the overall market and holds around 40% market share due to high usage in Europe and North America. Toilet paper is a basic necessity and has high volumes of consumption for residential and commercial usage including hotels, restaurants and offices.

The facial tissues segment is expected to witness fastest growth during the forecast period supported by rising awareness about hygiene and health. Favourable demographics in Asian countries will drive consumption in this segment. Tissue towels and napkins segment is supported by food service industry growth especially in emerging nations.

Global Analysis
The Americas hold the largest share of over 40% in the global tissue products market led by the US and Canada. North America is an established market with high per capita consumption and presence of major players. Europe is the second largest regional market supported by high living standards and health awareness in Western European nations. The Asia Pacific region is expected to witness fastest growth during the forecast period with a CAGR above 15%. China and India have large populations and improving disposable incomes leading to rising consumption in Asia Pacific.

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