The Global Salt Substitutes Market Growth Accelerated By Increasing Health Awareness

Salt Substitutes Market

Salt substitutes are potash-based food ingredients used as an alternative to sodium chloride or table salt to reduce the sodium content in the diet. Salt substitutes provide the salty taste without the negative health effects associated with excess sodium intake. These substitutes are widely used in food processing applications to enhance and retain the flavor in various processed and packaged food products with low-sodium content such as soups, sauces, snacks, and seasonings.

The global Salt Substitutes Market is estimated to be valued at US$ 1.41 Mn  in 2024 and is expected to exhibit a CAGR of 7.7%  over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
Increasing health awareness among consumers regarding the various ill-effects of excessive sodium intake like high blood pressure, heart diseases, and stroke has been a major factor driving the growth of salt substitutes market. As per few studies, excess sodium intake is directly linked to increased cardiovascular diseases risk. Thus, consumers are switching to low sodium food products and ingredients like salt substitutes. The rising demand for low-sodium food products from health-conscious consumers coupled with changing lifestyle habits and growing incidences of chronic diseases due to unhealthy diets are some of the key factors accelerating the adoption of salt substitutes across various food applications. Various government initiatives and campaigns to limit salt consumption have further boosted market growth over the forecast period.

Segment Analysis
The global salt substitutes market is fragmented in nature with the potassium chloride sub segment dominating currently. Potassium chloride accounted for nearly half of the overall salt substitutes market in 2019 as it provides similar taste and properties as sodium chloride but with lower sodium content. As consumer demand for low sodium products continue to rise due to increasing health consciousness, the potassium chloride sub segment is expected to retain its leading position during the forecast period.

Key Takeaways
The global Salt Substitutes market Growth  is expected to witness high growth. The global Salt Substitutes Market is estimated to be valued at US$ 1.41 Mn  in 2024 and is expected to exhibit a CAGR of 7.7%  over the forecast period 2024-2031.

The market in North America currently accounts for the largest share of around 35% of the global salt substitutes market in 2019. Rising health awareness regarding sodium intake and growing demand for low sodium foods have driven market growth in the region. The Asia Pacific region is expected to register the fastest growth during the forecast period owing to rising disposable incomes, growing health awareness regarding sodium intake, and a large consumer base in countries such as India and China.

Key players operating in the salt substitutes market are Keysight Technologies Inc., Rohde & Schwarz GmbH & Co. KG, Agilent Technologies, Inc.,Anritsu Corporation, TDK-Lambda Corporation, Advanced Energy Industries, Inc., Tektronix, Inc., Amplifier Research (AR),Thales Group, Teradyne, Inc., National Instruments Corporation, AMETEK, Inc., Boonton Electronics (Wireless Telecom Group), Electronics & Innovation, Ltd., NoiseXT.

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