Digital Signage In Retail Is The Fastest Growing Segment Fueling The Growth Of Digital Signage Market

https://www.coherentmarketinsights.com/market-insight/digital-signage-market-6059
Digital Signage Market



Market Overview: Digital signage refers to electronically displayed content used primarily for advertising and delivering informational and educational content. Signage used in retail, hospitality, transportation and other industries inform customers, promote products and guide audiences.


Market key trends: One of the major trends driving the growth of the digital signage market is the ability of digital signage to enhance the customer experience. Through digital signage, retailers can engage customers with interactive features like touchscreens, promote time-sensitive offers and special discounts, drive sales of products on display nearby and share multimedia content. The capacity of digital signage to personalize messaging and target customers based on demographics, purchase behavior and location within the store has made it an important tool for retailers to boost sales.

The global Digital Signage Market Share is estimated to be valued at US$ 26.46 Bn in 2023 and is expected to exhibit a CAGR of 7.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Segment Analysis
The global digital signage market is segmented by product, offering, end-user, and geography. By product, the market is bifurcated into kiosks and digital signage displays segment. The digital signage displays segment dominates the market and is expected to remain the dominating segment over the forecast period. This is due to the increasing adoption of digital signage displays by various end-use industries like corporate offices, healthcare facilities, and educational institutes for real-time information dissemination.

Key Takeaways
The global digital signage market is expected to witness high growth, exhibiting CAGR of 7.8% over the forecast period, due to increasing demand for dynamic content and real-time information by end users.

Regional analysis: North America dominates the global digital signage market currently, owing to high penetration of digital signage across various sectors in the US and Canada. However, Asia Pacific region is expected to witness the fastest growth over the forecast period. This is attributed to rising commercial infrastructure development and favorable government initiatives to promote digitalization in countries like China and India.

Key players: Key players operating in the digital signage market include Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation. Samsung Electronics holds the leading market position owing to its wide range of indoor and outdoor digital signage displays and software solutions.

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