Segment Contributing Large Share: Presentation Software Market

https://www.coherentmarketinsights.com/industry-reports/presentation-software-market
Presentation Software Market


Market Overview:

Presentation software refers to computer programs and Internet services that allow users to display information in the form of a slideshow. Such programs allow creating presentations comprising of text, images, videos, charts and other media. Presentation software has become immensely popular as it provides an engaging medium for communication in corporate world as well as education sector.

Market key trends:

One of the major trends driving the growth of presentation software market includes growing popularity and adoption of cloud-based presentation tools. Cloud-based presentation solutions offer benefits such as easy collaboration, real-time file sharing, accessibility from any device with an internet connection. They negate the need for installation, updates or licensing costs which is propelling higher adoption among organizations and individuals. Furthermore, integration of presentation software with various CRM and collaboration tools is another notable trend witness in the market.

The global Presentation Software Market Growth is estimated to be valued at US$ 5.90 Billion in 2023 and is expected to exhibit a CAGR of 13.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Segment Analysis

The global presentation software market is segmented on the basis of deployment, application, end use industry, and geography. Based on deployment, the market is categorized into cloud and on-premises. The cloud segment dominated the market in 2023 and is expected to witness the highest growth during the forecast period. The growth of this segment can be attributed to the cost-effective and scalable nature of cloud-based presentation software.

Based on application, the market is classified into business, education, and other applications. The business application segment held the largest market share in 2023 owing to the widespread adoption of presentation software for business meetings, sales pitches, conferences, and training purposes. The education segment is expected to grow at the fastest pace during the forecast period due to the increasing usage of presentation software for e-learning and distance learning initiatives.

Key Takeaways

- The global presentation software market is expected to witness high growth, exhibiting CAGR of 13.5% over the forecast period from 2023 to 2030, due to increasing digital transformation of businesses and organizations.

- In 2023, North America dominated the global market, accounting for around 40% share. However, Asia Pacific is projected to grow at the highest CAGR during the forecast period due to rapid advancement of technologies and growing adoption of online learning in countries such as India and China.

- Key players operating in the presentation software market are Microsoft, Apple, Google, Prezi, Canva, SlideDog, FlowVella, Niftio, Powtoon, Slides by Slidedog, Visme, Adobe, Zoho, Beautiful.ai, Pitch, Emaze, Haiku Deck, Slidebean, Swipe, and Keynote. Among these, Microsoft and Apple collectively account for over 30% of the global market share due to their advanced product offerings and strong brand image.

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