Pre-K Education Is The Fastest Growing Segment Fueling The Growth Of Athletic Tape Market

Athletic Tape Market



Market Overview:

Athletic tape is used to support joints and muscles as well as to prevent injuries during sports and other physical activities. It is lightweight, flexible, non-irritating, and stretches to fit individual body parts. These properties make athletic tape ideal for providing support and for quick pain relief.

Market key trends:
One of the major trends in the athletic tape market is the introduction of new raw materials. Manufacturers are focusing on developing tapes with improved attributes by incorporating unique materials. For instance, kinesiology tape is made of cotton, polyester, and spandex and is waterproof. It allows freedom of movement while providing support. Companies are using plant-based materials to manufacture sustainable tapes. Another key trend is the growing popularity of pre-cut and pre-shaped tapes to save time. Brands offer anatomically designed tapes for knees, ankles, hips, elbows, and other joints. Increasing participation in sports and physical activities is driving the demand for these specialized tapes.

The global Athletic Tape Market Demand is estimated to be valued at US$ 631.1 Mn in 2023 and is expected to exhibit a CAGR of 8.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Segment Analysis
The global athletic tape market is segmented on the basis of product type, end use, distribution channel, and geography. Based on product type, the athletic tape market is segmented into roll tape, pre-cut tape, and others. The pre-cut tape segment dominated the market in 2022 and is anticipated to witness high demand over the forecast period. Pre-cut athletic tapes can be directly applied to the injury site and conform to the skin better than the roll types. In terms of end use, the market is bifurcated into contact sports and non-contact sports. Contact sports held a larger market share in 2022 owing to frequent demands for tapes to support injuries occurring from rigorous physical activities like football, basketball and others.

Key Takeaways
The global athletic tape market size is expected to witness high growth, exhibiting CAGR of 8.6% over the forecast period 2023 to 2030, due to increasing prevalence of sports injuries.

Regional analysis- North America dominated the global market in 2022 and is estimated to continue its dominance over the forecast period. This is attributed to high involvement of people in sports and physical activities in the region. Asia Pacific is anticipated to exhibit fastest growth rate owing to rising health consciousness and increasing participation in sports.

Key players- Key players operating in the athletic tape market are Johnson & Johnson, Mueller Sports Medicine, 3M Company, KT Tape, Medco Athletics, Nitto Denko Corporation, Andover Healthcare Inc., Medline Industries, Inc., Jaybird & Mais, and SpiderTech. Johnson & Johnson and 3M Company capture majority market share as they offer innovative taping products for prevention and management of sports injuries. Read More: https://www.rapidwebwire.com/fuel-growth-of-athletic-tape-market/

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